What separates Aspen Adalytics ?
Simply put, we specialize in data analytics for self published authors and as experts in this field, we focus all of our time and energy on doing that one thing…very well.
Consider the analogy of building a house. A homeowner would be remiss if they didn’t hire a general contractor since their high level general knowledge is essential to the project and in some areas, that generalism is “good enough”.
However, let’s say that the homeowner considers "next level" kitchen cabinetry a must have and wants their kitchen to stand apart. Then they’ll need to ensure that an expert cabinet maker is brought in to design and craft a solution that suits their specific needs, because although the stock cabinets provided by the general contractor may be “good enough”, they certainly won’t be the “next level” the home owner was aiming for or set their kitchen apart from their neighbour’s.
At Aspen Adalytics, it’s our belief that our services appeal to authors who are looking to achieve that “next level”, to outperform the competition and to achieve their book’s full potential. We don’t compete solely on price, but rather by providing a service that very few in the industry can match or have the expertise to provide…and to provide that for a reasonable cost.
Meet Steve
I’ve been working in e-Commerce since 2014 (both on & off of Amazon) but my career began in IT offering computer basics training in the late 90’s when Y2K was all the rage. Most of my IT career has been spent in the healthcare industry integrating new technologies for general hospitals as well as specialized radiology systems.
I now use my teaching and analytical skills that I’ve honed throughout the years to help book publishers and product sellers to optimize their sales with Amazon PPC.
When I’m away from my computer I spend much of my time outdoors on hikes with my wife and Bernese Mountain dog. I also have a passion for snowboarding in the mountains and sailing in the warmer months.
Meet Bruce
I’m a proud father of 2 (aged 10 and 13) and whenever possible, we’re skiing, running or climbing…in the mountains, in the forest, or both.
Having studied Economics and mathematics in University, I obtained my post graduate education in Project Management with a focus on statistical analysis and forecasting applied to risk management. This eventually led to founding a small consulting firm specializing in predictive analysis and probability forecasting. I now leverage this expertise in data analytics as well as my own experience in e-commerce for the benefit of my private clients.
I see Aspen Adalytics as an opportunity to help new clients redefine what’s possible with advanced keyword R&D, listing optimization and advertising.