The Done-For-You PPC service begins with a thorough audit of your listing and your book’s comparables for keyword integration and search optimization. This is followed up by a 3 month Done-For-Your (DFY) PPC service where we will create new campaigns and keyword targets, then maintain the campaigns for the duration of the 3 months.

An optimized listing is the core foundation of a good advertising campaign. The Listing Audit includes research into how your closest comparables are attracting buyers through their use of keywords and categories. We provide you with a list of pre-written backend keywords, carefully chosen categories as well as a list of the most important keywords needed for your listing’s description to perform optimally in your niche.

Our DFY service is 100% real human beings behind each decision being made within your campaigns and targeting for your book. We carefully curate both your keyword targets as well as all Negative Targeting that goes into the service for the full duration. We do use some in-house computer-assisted algorithms to optimize your listing during the initial Listing Audit process to provide you with the best possible outcomes when we start your new PPC campaigns.

The first stage of the program includes a thorough audit of your book’s listing and your book’s comparables on Amazon. This process can take a few weeks to complete and for you to update and optimize your listing description with the results of your completed audit.

A minimum budget of $1,000 for ad spend over a 3 month period. We will set a max budget for the duration of the 3 months and reach out to you to see if you wish to increase the budget or continue to enforce the existing budget cap. There is often a higher ad spend in the first month than the 2nd and 3rd month.

Nonfiction will often perform better than fiction with Amazon sponsored ads. Although it’s possible for us to create you a successful set of PPC campaigns for a Fiction series, at this time we’re only accepting non-fiction books for the DFY PPC service.

Low content is not suitable for the PPC DFY service.

The first goal is to achieve a positive return on ad spend with a target of between 2x to 3x ROAS. Particularly with new independent authors for whom we're also trying to raise awareness for the book. Of course, there are no guarantees on ad spend return and results will vary for each published book.

There are no guarantees on returns or ROAS as every book will perform differently in its respective category and competition within its own niche.

We will need to Pause all campaigns that are currently running to your book’s listing when we begin the PPC DFY service. Once the 3 month DFY service is completed, you can resume any prior campaigns you wish to run.